Tronics' marketing strategy was elected as one of the most innovative among those of 10 high-tech companies at the 8th IVAM Marketing Prize ceremony. This recognition highlights the Company's creative and value-building approach to B2B challenges.
Grenoble, France and Dortmund, Germany – 2 May, 2016 – Tronics, a designer and manufacturer of innovative nano and microsystems, was awarded for its innovative high-tech marketing strategy by the IVAM Microtechnology Network, during the 8th IVAM Marketing Prize ceremony held on 14 April 2016 in Dortmund. This distinction highlights the creative and value-building approach of Tronics' marketing strategy and its ability to address B2B challenges beyond standards.
In a context of fast-moving technology transitions and instant information sharing, Tronics has developed a comprehensive marketing strategy for a wide audience, from prospects and customers to investors and financial partners, as well as specialised media. By combining human, technology and manufacturing assets, Tronics' marketing strategy fosters closer relationships across the value chain to meet the challenges of the MEMS industry in an efficient and sustainable way.
Pushing innovation and creativity beyond standards and drawing its inspiration from the best practices in this field, Tronics has been thus able to strengthen the perception of its know-how in its targeted markets with high added value. This leverage enables the Company to address the demanding requirements of the sector while further involving its partners in a successful outcome.
“Tronics' marketing content highlights a sound strategic approach particularly focused on targeted markets, which definitely brings high value for users”, said Dr. Thomas R. Dietrich, Chief Executive Officer of the IVAM Microtechnology Network. “This is a clear demonstration that a new kind of marketing is possible for high-tech companies aiming to raise innovation and collaboration to the next level”.
“We are very pleased to be recognized by the IVAM Microtechnology Network for all the marketing efforts we continuously integrate into our strategy and the relationships with our ecosystem”, added Pascal Langlois, Chief Executive Officer of Tronics. “This shows how much differentiation and innovation can be key in markets with high added value, and highlights once again Tronics' commitment to meeting industry expectations in the most efficient and pragmatic way”.
Founded in 1997, Tronics is a recognized technological leader in the sector of nano & microsystems with high added value. Positioned at the heart of product innovation, Tronics has technology platforms protected by a portfolio of 25 families of patents, resulting from 15 years of R&D and more than €15 million of cumulative industrial investments.
Addressing high-growth markets relying on increasing miniaturization of electronic devices, Tronics designs, manufactures and sells custom or standard products to the industry, aeronautics & security, medical and consumer markets. Located in Crolles, near Grenoble (France) and in Dallas, Texas (United States), Tronics posted revenue of €7.8 Million in 2015. It now has 92 employees, of whom 55 are engineers and scientists.
IVAM Microtechnology Network is an international association with members in the fields of microtechnology, nanotechnology, advanced materials and photonics. IVAM supports mainly small and medium-sized companies in bringing innovative technologies and products to market and thus securing advantages in international competition. Since 1995 IVAM has been supporting companies and institutions from all around the world. The central mission of the association is to create synergies and to support its members in exchanging knowledge, initiating joint projects and networking with each other and potential customers.
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